Explain membership options
Clear membership tiers and inclusions help people compare options. Where a service needs an individual quote, explain the next step and what affects the cost.
FITNESS WEBSITE DESIGN
Considered websites for gyms and personal trainers.
Introduce your space, your coaches and the ways to train, helping prospective members feel informed before their first visit.
THE BRIEF
Make the decision to start a little easier.
Prospective members need to understand the cost, the schedule and whether the space suits them. Present those details clearly, with a welcoming introduction to the people and facilities.
Keep the timetable within reach
A clear, current timetable helps people see how training fits into their day. We discuss a practical way to display and maintain it on the site.
Welcome the first visit
Explain any trial or induction, introduce your coaches and show the training space. These details help someone understand what their first session will involve.
CONCEPT STUDY
A design direction for gyms & personal trainers.
An Olive Beacon design study exploring how the website could look and work for this industry. This is illustrative concept work.
CONCEPT STUDIES
6 directions for gyms, studios & martial arts.
Explore different visual approaches to the same industry. Each is an Olive Beacon design study, rather than a completed client project.
Open any concept to view its three-page design.
WHAT WE BUILD
A clear starting point for future members.
We organise membership information, timetables and introductions around the questions people ask before joining or booking a session.
Transparent membership tiers
Current class timetable
Trainer profiles and qualifications
Trial or induction details, where offered
Photographs of the real facility
Member stories shared with permission
SEARCH BEHAVIOUR
How people search for a gym or trainer.
People may search for a nearby gym, a particular discipline or coaching towards a personal goal. Clear information about your actual specialisms makes the site useful to those visitors.
Examples of customer searches
These examples help shape useful service pages and clear information. Rankings vary; our focus is a website that answers customers’ questions and is easy to navigate.
Explore our SEO approach →OTHER INDUSTRIES
Explore other industries.
The same care goes into every build. The content and customer experience are shaped around each business.
07
Automotive & Garages
Explain your services, show your work and make it easy to request a booking.
Explore the approach ↗08Cleaning Companies
Make your cleaning services and coverage clear, with a straightforward way to request a quote.
Explore the approach ↗09Landscaping & Gardening
Show the quality of your outdoor work, explain your services and welcome relevant enquiries.
Explore the approach ↗COMMON QUESTIONS
Questions about your fitness website.
Clear prices help prospective members understand whether an option fits their needs and budget. They can then contact you with more specific questions about joining.
We agree how updates will be managed before the build. Depending on your setup, that may involve direct editing or a connection to an existing scheduling provider.
For an individual trainer, the site should clearly introduce your approach, services and relevant qualifications. Within a gym, separate profiles can help people choose the right coach.
They can help illustrate an individual’s experience when accurate, used with permission and presented with appropriate context. They should not imply the same outcome for everyone.
START A PROJECT
A website that welcomes the next member.
Tell us about your business, your current website and what you would like to improve.