HOTEL WEBSITE DESIGN

Considered websites for hotels and B&Bs.

Show guests what makes your property special, explain the details of their stay and offer a clear route to check availability or book directly.

THE BRIEF

Give guests confidence in the stay.

Whether guests arrive through a recommendation, a listing or a search, your website is a place to explore the property in detail. It should make rooms, facilities and booking options easy to understand.

01

Help guests compare rooms

Room pages can bring together photography, occupancy, facilities and what is included. Guests can compare options and find the room that suits their stay.

02

Explain the benefits of booking directly

If direct bookings include particular benefits, present them clearly with any conditions. The offer should reflect what the property actually provides.

03

Show the whole experience

Thoughtful photographs of rooms, bathrooms, shared spaces and the surrounding setting help guests understand what to expect from the property.

CONCEPT STUDY

A design direction for hotels and B&Bs.

An Olive Beacon design study exploring how the website could look and work for this industry. This is illustrative concept work.

Hotels & B&Bs website design concept

CONCEPT STUDIES

3 directions for hotels & retreats.

Explore different visual approaches to the same industry. Each is an Olive Beacon design study, rather than a completed client project.

Open any concept to view its three-page design.

Explore all concepts

WHAT WE BUILD

The detail behind a confident booking.

We bring room information, property photography and practical details together around your agreed booking or enquiry process.

A page per room type
Direct booking benefits, where offered
Full property photography
Rates, inclusions and cancellation terms
Location, parking and check-in details
Things to do nearby

Explore our process →

SEARCH BEHAVIOUR

How guests search for somewhere to stay.

Guests may search for accommodation in an area or look up your property by name. Clear room, location and facility information supports both journeys.

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Examples of customer searches

hotels in [town]b&b near [attraction][your property name]dog friendly hotel [area]hotel with parking [town]places to stay [region]

These examples help shape useful service pages and clear information. Rankings vary; our focus is a website that answers customers’ questions and is easy to navigate.

Explore our SEO approach →

COMMON QUESTIONS

Questions about your hotel website.

It can give guests a clear way to book directly and explain any direct-booking benefits. The outcome depends on your offer, booking arrangements and how guests reach the site.

We can discuss connecting an existing booking system or creating an enquiry route for a smaller property. The choice depends on your operation and the capabilities of the provider.

Aim to show each room type and its key features, along with bathrooms, shared spaces and the setting. We can review the available images during planning.

If rates vary, a link to live availability may be more useful than fixed prices. Make inclusions, booking conditions and cancellation terms easy to find.

START A PROJECT

Give guests a thoughtful first look at their stay.

Tell us about your business, your current website and what you would like to improve.

Website concept